Therapeutic Value of Drugs Frequently Marketed Using Direct-To-Consumer Television Advertising, 2015 to 2021

Patel NG, Hwang TJ, Woloshin S, Kesselheim AS - JAMA Network Open

  • Regulation and Clinical Evidence

Summary:

Fewer than one-third of heavily advertised drugs in the US were rated as having high therapeutic value by independent health technology assessment agencies. Roughly $15.9 billion (71%) of TV advertising spending promoted drugs with low added clinical benefit, raising concerns about misaligned marketing incentives.

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