When Celebrities Prescribe — Regulating Drug Promotion on the Internet

Patient-targeted promotion of prescription drugs has expanded beyond traditional advertising to the Internet, with celebrities and influencers increasingly endorsing products such as GLP-1s, often evading regulatory scrutiny when promotion comes from social-media figures or telehealth companies rather than manufacturers directly. Stronger guardrails are needed, including updated FDA and FTC guidance on drug risk disclosure in advertising and expanded oversight of drug-class promotion.